Microsoft has signed the veteran comedian for $10,000 to endorse the brand with ex-Microsoft CEO, Bill Gates by his side. Microsoft's latest move to get Jerry Seinfeld on board for its $300 million advertising campaign has brought in a plethora of reactions from industry observers - mostly negative, if early reports are any indication.
The Jerry Seinfeld-Bill Gates campaign is a brand-revamp programme for Microsoft aiming to mend its reputation and tackle the Apple syndrome. Reactions have included comments such as Jerry Seinfeld not being in-sync with the current generation's tempo, even though he's had his moment as comedian, and is still much sought-after. Other comments suggest that Seinfeld needs to be really funny in order to make an impact on consumers in order to get their attention. Whatever the industry experts say, Microsoft and Seinfeld are sure to come out with an impossible-to-ignore campaign, if not exactly creative. So let's hold on and wait for the ads to come out.
Gadgetfreak
